Naming Your Business
Flexibility
The business you start now may not be the business you have later on. J. Hammock & Associates started out as a resume writing and distribution service. That was a long time ago. (circa 1990) But my company name hasn't changed, and my email address hasn't changed. There have been occasions where I've needed to run a business through another name, and then I've registered an "assumed business name" which is kind of like an alias. For example, 35North and Nippon Enterprises are assumed business names for J. Hammock & Associates.
I recommend picking a business name you can keep for the long haul. You can always register an assumed business name for future projects.
Picking a name that is flexible puts you in good company. Consider Xerox and Kodak. They don't identify their industry, other than they are household words. Consider also 3M, makers of Scotch Tape. 3M stands for Minnesota Mining and Manufacturing Company. They don't do much mining these days, but their name still refers to their mining background.